By bringing new virtual touchscreen devices like Echo; show and spot, Amazon is striving to change the era of smartphones, applications and everything in between. In 2018, it is not too difficult to imagine a future with say, Siri, Google Assistant or even Alexa, helping you out with every little query or pieces of trivia you wish to know. From asking your fridge for milk to playing music in the living room and even switching off the lights once you’ve left home, Alexa has got you all covered up.
It isn’t as queer as it sounds, because, within a few years, Amazon’s Alexa is going to be everywhere. On our smartphones. In our hotel rooms. All over our homes. Even in our cars. By the start of the year or so, ever since Amazon came up with the Alexa developer kit, an intimidatingly high number of companies have blended basic voice instructions into their products. Still, this flawlessly connected world somehow feels far away. The real task lies not in generating the devices; it’s in building up a steady user insight as they escalate.
Conjecturally, Alexa in every spot is a good thing. The more devices that aid it, the more efficient will be our experience. In practicality, the extensive nature of Alexa’s Voice Services makes a stable user experience a massive design task. This is also why Amazon is developing instructions for third-party developers. It already involves everyone to use the wake word “Alexa.” It also urges easily understandable language in their commands.
“Our core goal is to make Alexa’s interactions with a customer seamless and easy,” says Brian Kralyevich, vice president of Amazon’s user experience design for digital products. “A customer shouldn’t have to learn a new language or style of speaking in order to interact with her. They should be able to speak naturally, as they would to a human, and she should be able to answer.”
As of now, most of these devices are only Echos in detailed packaging. When we say “Alexa” to our fridge, other Alexa-infused gadgets are hearing, too. LG commended the fact that you can call an Uber from its new fridge (there’s an obvious question that why would you want to, but that’s an alternate situation), but this puts forward a new issue: What happens next when everything in our kitchen or living room can do that? And what follows when multiple devices do not understand what you’re speaking?
However, for the current scenario, Amazon sets its emphasis on getting Alexa into as many places as possible; near and remote. While it is noticeable that the features are of less of a concern to major companies, which see Alexa as much more than a sellable advance. Amazon being the colossal brand it is, it doesn’t seem much of a problem with them either. New technology introduces what works and what doesn’t, and the difference between universality and practicality. Ultimately, all these, unlike themes, might fuse together to make a genuinely functional ecosystem.