73% of consumers are inclined to work with a business that offers stellar customer service, according to Fit Small Business. If delivery plays a huge role in your customer’s purchase journey, then focusing on fleet management is a sure way to win these customers over. The trick is to ensure that customers get their goods on time and in the right status.
Fleet management also ensures that you can take care of your fuel costs as well as prevent costly accidents from plaguing your business. By taking a data-backed approach to fleet management, all these tasks can be a walk in the park. Lucky for you, telematics devices offer a great opportunity to track drivers in real-time and use the collected data to perfect your delivery standards.
Here is how telematics can help you revamp your customer service:
Monitoring Driver Behavior on the Road
Bad driving behaviour can be a problem for your brand. Other than increasing the chances that goods will get damaged, it increases the chances of having to cover damages during an accident. While accidents can increase your insurance premiums, they can portray your business in a bad way in the public eye. This makes it tough to earn the trust of both current and future customers.
Telematics will help your business identify issues such as drivers taking hard brakes, over-speeding, and breaking traffic rules. In turn, your customers also feel comfortable working with your business. As for drivers with poor driving behaviour, it can become pretty easy to spot them and try to correct it.
Make Driver Training Effective
Training drivers in your fleet as they start out is nothing but standard practice. Even though they had already undergone training, it helps eliminate some of the small bad behaviours that they may have picked up over the years. Sadly, most businesses simply take them through the same training modules. In some cases, you might actually not make any changes to any poor driving behaviours.
With the data that you can collect through telematics devices, you can easily identify areas that need more training. This can be very effective for problems that affect your entire driving team. It becomes easy to craft training programs that address these problems and prevent future losses. Even better, some driving courses allow learner drivers to undergo quick but effective training sessions that last 1-3 weeks. Drivers usually take a test at the end and pass.
Improve the Health of Your Fleet
Small issues like a deflated tire can easily increase the chances of an accident. If some issues are ignored, they have the ability to snowball into costly repairs. Luckily, you can rely on telematic devices to gauge the health of your vehicles, identifying issues in real-time can save your business a fortune while increasing the safety of your drivers. Since it reduces the chances of having faulty vehicles, it improves customer service by ensuring that you never have to delay orders.
Increase the Fuel Efficiency Of Your Fleet
While the loss that can come from driving with deflated tires can be insignificant for one vehicle, it can be quite significant for your entire fleet. Such small driving practices can easily lead to your vehicles consuming more fuel than they should. If you are looking to improve the fuel efficiency of your vehicles, then telematic devices are a great option. For instance, you can use the data you collect to determine the best delivery route for your fleet as well as other fuel-efficient practices.
As much as telematics devices are effective in improving fleet management, the fact that you will be monitoring your drivers might rub them the wrong way. As long as you can walk them through how these devices will improve their safety on the road, you should win most of them over. Consider using this technology to improve your customer satisfaction rates and take control of your fleet’s costs.